The Underrated Vibes
High Falls Rises Again for Flower Fest
Hosted on June 6, Flower Fest was a celebration of the 50th anniversary of Rochester’s iconic city logo. However, for those of us who attended, it became a celebration of a historic space with new life. In my view, it became a reminder of what happens when the city gives one of its most historic spaces the attention it deserves, and crowds turn out to embrace the experience.
RCR: 13 Years of Spotlighting Rochester’s Finest Cocktail Experiences
There is no doubt that as a mid-sized metro, Rochester’s rise as a craft cocktail-rich playground has been greatly shaped by the RCR’s presence, leadership, and community-driven efforts to unite novice and expert mixologists. It is the collaborative efforts that raise the bar for all and inspire new generations of bartenders to aspire towards greatness in the art of craft cocktails.
Culture and Community Shine at the Rochester Greek Festival
A 29-year old tradition that dates back to 1997, Rochester’s Greek Festival is one of the city’s most vibrant, culturally rich, and cherished annual summer events. It is estimated that the Rochester Greek Festival drew 25,000 guests or more to the neighborhood to celebrate.
Rochester Is Becoming an Exceptional Coffee First City
What makes Rochester an exceptional coffee first city is the fact that you can walk into most coffee shops, and find a well-balanced single origin espresso, a shop that uses natural ingredients to produce seasonal syrups for specialty drinks, and importantly baristas that understand the appropriate measurements required for the specific coffee drink you’re searching for and who enthusiastically put care, love, and attention to locking in on each drink they make.
Can We Talk About the Chicken French?
While Rochester, like many other cities, has been blessed with some interesting cultural dishes, the Garbage Plate is far from the only dish worth raving about. It’s time to talk about the Chicken French.
First Fridays are Cultivating the Arts in Downtown Roc
First Friday is a special time of the month for artists and art enthusiasts. On the first Friday of each month (as implied), all around the city of Rochester, especially downtown, you will find artists displaying works at numerous art galleries or studios in the region.
More Underrated Highlights Right to You
Stay connected with the Underrated Guide’s bimonthly updates on new city launches, featured articles about hip bars and restaurants, and cultural exploration in underrated cities.

