
Fool’s Gold Saloon in Downtown Rochester Pays Tribute to the Old Wild West
Formerly occupied by Masons on Alexander, a new western-themed bar Fool’s Gold Saloon, has reimagined the space with a makeover from a classic dive bar to a watering hole that pays tribute to the old Wild West.

A Far-Out Pastry Shop in Downtown Roc is Conjuring Up Extraordinary Confections
Opening their doors on June 28, 2025, the owners and pastry chefs at Pastrymancer began conjuring up some of the most uniquely creative pastries imaginable in Downtown Roc. Their confections are daring and bold, at times rough around the edges, but uniquely experimental, made with ingenuity, and designed to send your taste buds on an unparalleled adventure.

Blushed Cakery’s Artistic Mini Cakes are Handmade with Love
Blushed Cakery’s customizable flavors range from chocolate to strawberry, vanilla, and lemon, and are decorated with floral and vintage designs, and can be topped with fresh fruits, ribbons, and chocolate butterflies. All of which are delightfully crafted and yes, edible. The artist behind Blushed Cakery, Halle Flan, shares the belief that celebrations and special moments are not complete without a cake.

Mercury Coffee Co. in the South Wedge is Flying High
Building their foundation as a pop-up coffee cart, Mercury Coffee Co. spent many months slinging espresso drinks around the city of Rochester, collaborating on events with local businesses, and improving their recipes and latte art throughout the process. For fans, it has been a journey to behold watching this small coffee cart design and build out a sensational space in the South Wedge just off of Gregory Street and South Avenue.

Málà Magic: Serving Up Simmering Flavors in College Town
While several more places are opening in the next few months, one new restaurant serving a popular Chinese ‘build-your-own’ dish called ‘Malatang’ is simmering some serious flavors. Mala Magic only recently opened its doors, but there is plenty of excitement coming from anyone who loves personalizing their hot pot with a simmering broth filled with fresh ingredients like broccoli, tofu, corn on the cob, mushrooms, bamboo shoots, quail eggs, lettuce, crab legs, fish, udon, and ramen noodles, and various meats.

To Anyone Who Thinks Rochester Doesn’t Have a Late-Night Food Scene, Read This!
For years, people have complained about Rochester, New York’s lack of a late-night food scene. While this may have been true in previous years, I am here to share that there are numerous fantastic restaurants and to-go spots that cater to the night owls around the city, serving up dishes until the early morning. Rochester, New York has a great late-night food scene, you just need to know where to go!