The Underrated Vibes

A Far-Out Pastry Shop in Downtown Roc is Conjuring Up Extraordinary Confections
Cuisine Andy Gold Cuisine Andy Gold

A Far-Out Pastry Shop in Downtown Roc is Conjuring Up Extraordinary Confections

Opening their doors on June 28, 2025, the owners and pastry chefs at Pastrymancer began conjuring up some of the most uniquely creative pastries imaginable in Downtown Roc. Their confections are daring and bold, at times rough around the edges, but uniquely experimental, made with ingenuity, and designed to send your taste buds on an unparalleled adventure.

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Blushed Cakery’s Artistic Mini Cakes are Handmade with Love
Cuisine Andy Gold Cuisine Andy Gold

Blushed Cakery’s Artistic Mini Cakes are Handmade with Love

Blushed Cakery’s customizable flavors range from chocolate to strawberry, vanilla, and lemon, and are decorated with floral and vintage designs, and can be topped with fresh fruits, ribbons, and chocolate butterflies. All of which are delightfully crafted and yes, edible. The artist behind Blushed Cakery, Halle Flan, shares the belief that celebrations and special moments call for cake.

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Mercury Coffee Co. in the South Wedge is Flying High
Drink, Cuisine Andy Gold Drink, Cuisine Andy Gold

Mercury Coffee Co. in the South Wedge is Flying High

Building their foundation as a pop-up coffee cart, Mercury Coffee Co. spent many months slinging espresso drinks around the city of Rochester, collaborating on events with local businesses, and improving their recipes and latte art throughout the process. For fans, it has been a journey to behold watching this small coffee cart design and build out a sensational space in the South Wedge just off of Gregory Street and South Avenue.

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Soccer Fans Unite for a Pint at this Salt City Biergarten
Drink, Culture Andy Gold Drink, Culture Andy Gold

Soccer Fans Unite for a Pint at this Salt City Biergarten

Wolff’s Biergarten is a local Central New York (CNY) bar and restaurant rooted in Albany, dating back to 2009, with locations in Syracuse and Schenectady. While the Syracuse location does not feature a food menu, the bar shares an ethos of serving delicious craft beers by the litre, hosting karaoke and trivia nights, college nights, industry nights, Bingo, and an awesome happy hour. Importantly, Wolff’s Biergarten and many of its patrons all share one commonality: a love of soccer.

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