The Underrated Vibes
Sorry We’re Open: Vibin’ with The Richmond on Richmond
The Richmond by Mortalis Brewing has been a local gem in the East End for years. It is a bar that has endured, even through the pandemic years, when it changed hands a couple of times before the owners of Mortalis purchased the space, renovated it, and elevated the restaurant-bar to the absolute beauty it is today.
The Old Toad, Still Bringing The Authentic English Pub Experience to the East End
The Old Toad features a robust menu, the fish and chips with a side of mushy peas are a must-try, but so is the creamy, savory, and perfectly tender Chicken Korma, which also comes in a vegan option. The Toad is the gold standard of a relaxed, older traditional-style British pub at the location in the East End of Downtown Rochester, New York. A spot it has called home to for many years.
I Bet You Didn’t Know the Best Way to Explore Roc City is on a Veo
For those visiting from out of town, or locals traveling to Downtown Rochester who are tired of dealing with parking or prefer alternative options for exploring a city, there is one mode of transportation that shines bright above traveling by car. I’m talking about the Veo Micromobility, a fully electric scooter.
To try Veo use promo code: 5IXGNBN in the Veo app. You’ll receive $5 for free for your first ride.
Asian Kitchen, Swillburg’s Refreshing Northern Chinese Cafe
From the street side on Clinton, Asian Kitchen may appear as a clandestine storefront, unassuming, and easy to miss. However, a side entrance that allows for easy access from the parking lot, and is somewhat reminiscent of similarly clandestine Chinese restaurants in Chinatown, L.A. A more adventurous eater who enjoys authentic and affordable Chinese cuisine will leave this artsy cafe-style restaurant thrilled and satiated.
Seeking Sanctuary at HGS and Roc City Ramen in High Falls
Ardor Park: The Sensational Artisanal Pizzeria on Park
Ardor Park Artisanal Pizza has been a hit since day one of opening. There is no denying the quality and care that this small artisanal pizzeria places into ingredients, dough, sauce, and carefully chopped and diced ingredients for their delectable Neapolitan-style pies.
The 420 Friendly Flower City
In the Flower City and the greater Rochester metropolitan region, new dispensaries have entered the scene, delivering high-quality products for all tastes of consumption and preferences.
A new music-themed coffee shop is elevating the frequency in Roc, NY
There is a new coffee shop on the Irondequoit Bay that is amalgamating live music, Portuguese-inspired fare, satiating European-style espresso, and third-wave coffee together in one space along the South Bay in Rochester, NY.
The Underrated Guide, etc.
The inception of the Underrated Guide was built on the vision of following a journey into those other cities, the ones less traveled, more affordable, and still thriving without the chaos of a major city. Through this journey, we start to wonder, how often do we seek excitement in the second or third cities?

