Underrated Guide
Media Kit
Contact
Andy Gold - Creative Director & Founder
Email: underratedguide@gmail.com
Instagram: @underratedguide
Facebook: Underrated Guide
About the Underrated Guide
Hi, I’m Andrew (Andy) Gold. Let me introduce you to my travel website, the Underrated Guide (UG). The Underrated Guide bridges the gap between underrated cities and curious travelers who are interested in culture, passionate about shopping local, and who are highly interested in arts, music, culture, and dynamic food scenes.
The Underrated Guide focuses on amplifying historic, cultural hubs and largely mid-sized and growing cities. As a writer, I aim to tell local stories, as best as I can. The goal of UG is to look deeper into what motivates a community, keeps it together, and helps it thrive.
Through written articles, close-up and personal photos, and local storytelling, the Underrated Guide inspires locals and tourists to deeply appreciate the underrated cities we cover. In turn, this generates support for the regional economy, influences travel and engagement, and enriches tourism by connecting people to the beauty and cultural aspects of your city.
Media Stats
Psychographics
Readers aged 25-45
Small Business Owners
International & Domestic Travelers
Young Professionals
Urban Transplants
Monthly Readers
15,000+ Subscribed Monthly Readers
Social Media Stats
1,829+ Instagram Followers
23,000+ Monthly Views
Travel Partnership Guide
Underrated Guide Media partners with tourism organizations, downtown associations, chambers of commerce, and destination marketing organizations to create authentic editorial campaigns that inspire regional travel while highlighting the businesses, neighborhoods, food, drink, arts, and culture that define a destination.
Our audience consists primarily of national and international travelers who are seeking memorable weekend destinations, exceptional dining, and unique cultural experiences beyond traditional tourist routes.
Travel Partnership Package
Experience: $500 Partnership
Package Includes:
• One (1) dedicated city landing page • Six (6) in-depth feature articles (350-500 words each) (includes coverage of your city’s food, beverage, arts, neighborhoods, history, and culture)
• Highly optimized Search Engine Optimization (SEO) for each post
• Six (6) Instagram featured posts relating to 5 of the articles.
• Six (6) Instagram Story Posts
• Direct links from the Underrated Guide for tourism resources. • Evergreen long-term publication on the Underrated Guide website.
Travel Accommodations (If applicable)
• Lodging
• Mileage/transportation
• Admission fees
Why partner with the Underrated Guide?
Unlike traditional advertising, we treat every partnership as independent editorial storytelling with authentic content.
Our goal is to create evergreen destination content that readers continue to discover through search engines and social media long after publication, providing lasting value for our partners.
Each campaign is built around authentic experiences, thoughtful writing, original photography, and meaningful connections with the people and places that make every underrated city unique.