Underrated Guide
Media Kit
Hi, I’m Andrew (Andy) Gold
Let me introduce you to my travel guide, the Underrated Guide (UG). My work with UG focuses on bridging the gap between underrated cities and curious travelers who are interested in culture, passionate about supporting local economies, and highly interested in arts, music, and dynamic food scenes.
The cities that the Underrated Guide features are revitalizing cultural hubs and largely mid-sized or growing cities. As a writer, I aim to tell hyperlocal stories from the cities I launch in the guide, highlight the arts and food scene, and look deeper into what motivates a community and keeps it together.
The Underrated Guide inspires locals to deeply appreciate their city, and supports the regional economy by influencing engagement, and enriches tourism by connecting people to the beauty and cultural aspects of your city.
Media Stats
Psychographics
Readers aged 25-45
Small Business Owners
International & Domestic Travelers
Young Professionals
Urban Transplants
Monthly Readers
1,600+ Dedicated Monthly Readers
17,000+ Monthly Page Visits
Social Media Stats
1,640+ Instagram Followers
20,000+ Monthly Page Views
Travel Partnership Guide
Underrated Guide Media partners with tourism organizations, downtown associations, chambers of commerce, and destination marketing organizations to create authentic editorial campaigns that inspire regional travel while highlighting the businesses, neighborhoods, food, drink, arts, and culture that define a destination.
Our audience consists primarily of national and international travelers who are seeking memorable weekend destinations, exceptional dining, and unique cultural experiences beyond traditional tourist routes.
Travel Partnership Packages
Discovery | Starting at $1, 600
Perfect for introducing a destination through a signature editorial experience to our readers.
Package Includes:
• One (1) dedicated city landing page • Three (3) in-depth feature articles (600-700+ words each)
• Nine (9) original photographs
• Search Engine Optimization (SEO) on each post
• Three Instagram featured posts relating to the two articles
• Three Instagram Stories
• Direct links to tourism resources where appropriate
• Evergreen publication on the Underrated Guide website
Immersion | $3,100
An immersive editorial campaign designed to showcase some aspects of a destination.
Package Includes:
• One (1) dedicated city landing page
• Six (6) professionally written editorial features (600-700+ words each)
• Eighteen (18) original destination photographs
• Six (6) Instagram feature posts
• Six (6) Instagram Stories
• SEO optimization across all articles
• Coverage of food, beverage, arts, architecture, neighborhoods, history, and culture
• Long-term publication within the Underrated Guide destination archive
Experience|$5,000
A comprehensive editorial campaign designed to showcase multiple aspects of a destination.
Included:
• One (1) dedicated city landing page
• Ten (10) professionally written editorial features (600-700+ words each)
• Thirty (30) original destination photographs
• Ten (10) Instagram feature posts
• Ten (10) Instagram Stories
• SEO optimization across all articles
• Coverage of food, beverage, arts, architecture, neighborhoods, history, and culture
• Long-term publication within the Underrated Guide destination archive
Recommended for tourism boards seeking a comprehensive destination campaign on the Underrated Guide
Optional Add-Ons
Additional Editorial Feature — $300
Additional Instagram Post — $100
Seasonal Follow-Up Campaign — Custom Quote
Travel Accommodations
Travel outside the New York region is quoted separately unless otherwise agreed upon.
Typical expenses may include:
• Lodging
• Mileage or transportation
• Admission fees (when applicable)
Why partner with the Underrated Guide?
Unlike traditional advertising, we treat every partnership as independent editorial storytelling with authentic content.
Our goal is to create evergreen destination content that readers continue to discover through search engines and social media long after publication, providing lasting value for our partners.
Each campaign is built around authentic experiences, thoughtful writing, original photography, and meaningful connections with the people and places that make every underrated city unique.
Contact
Andy Gold | Founder & Editor
Underrated Guide Media
Instagram | @underratedguide